Page 36 - Demo

위의부분요인실험설계로축소된평가대상을토대로아래와같은설문지를만들고캡스톤마케팅애널리틱스수강생9명에게설문을진행했다<미스터피자토핑&엣지설문조사><캠프닉세트메뉴구성설문조사>나컨조인트분석미스터피자컨조인트(입력)p_prof=caEncodedDesign(design=p_factdesign)#부분요인실험설계에대한부호화p_prefer=read_excel(미스터피자컨조인트분석설문조사xlsx)levels=c(bulgogisweetpotatopepperonipotatohawaiianshrimpstakeorigingoldcreamcheesecheesecapeggtart)levelnames=dataframe(levels)#속성수준에대한라벨자료를데이터프레임으로#속성과속성수준에대한효용계산partutilities=caPartUtilities(y=p_preferx=p_profz=levelnames)print(head(partutilities))(출력)interceptbulgogisweetpotatopepperonipotatohawaiianshrimpstake1414402890892-20991883-14070750-030824629-04291371-0429-04290571-14290771356940304-0875-00250870-08710073052543129-0582-0929-0159057103020725007136