Page 40 - Demo
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3nonpizza-09418414900132865159000346261690000539717900-05962818900-113269chips-0462810hotwing0156311cheeseball0320512pasta0661913pizzaball-06761Averageimportanceoffactors(attributes)13006364233521Sumofaverageimportance1001Chartofaveragefactorsimportance미스터피자의경우엣지보다는토핑의중요도가더높았으며토핑은포테이토와감자가엣지는골드와에그타르트가높은선호도를보였다하위브랜드의경우가격이가장중요도가높게나타났으며메뉴는피자가사이드메뉴는파스타와치즈볼핫윙순으로높은선호도를보였다가격의경우17900원에서급격히선호도가감소하는것을확인할수있었다이를토대로마케팅전략보고서를작성하여최종발표를진행하였다40
