Page 34 - Demo

격적으로매장수를늘려야한다그리고더이상피자의맛의차별화는없다고하지만그렇다고맛없어야한다는것은아니므로토핑/치즈/소스등기존메뉴에대한맛의개선도필요해보인다뿐만아니라적극적으로신메뉴를개발해야하며자사만의시그니처사이드메뉴를개발하는것이중요해보인다본래미스터피자는매장식사위주의피자브랜드였으나피자가점차배달음식으로서자리잡으면서자사의시그니처인샐러드뷔페의메리트가떨어지며이에대처하지못해시장점유율이낮아진것으로보인다이를대체할메뉴가필요하며도우가특징인브랜드인만큼도우를활용한깨찰빵등의사이드메뉴를도전해볼것을추천한다도미노와같이프리미엄브랜드의이미지를고수하되다양한프로모션을통해간접적으로가격을낮춰가성비를갖춰야할것으로보인다이를통해만족도가높은집단뿐만아니라비교적가격탄력성이큰남성집단에게도구매를유도할수있어보인다다한계점설문지의문항중정의가모호한질문들이많고미스터피자가주구매브랜드인사람의수가91명으로매우작아연령대와성별을고려해8가지로더세분화하여분석하는것은자료가왜곡될가능성이있어연령대와성별을따로분석하기에만그쳤다;컨조인트분석가부분요인실험설계를통한설문지제작컨조인트분석을위한부분요인실험설계(입력)library(conjoint)library(readxl)#미스터피자_토핑&엣지pizza=expandgrid(topping= c(bulgogisweet potatopepperonipotatohawaiianshrimpstake)edge=c(origingoldcreamcheesecheesecapeggtart))p_factdesign=caFactorialDesign(data=pizzatype=fractional)#부분요인실험설계함수p_factdesign(출력)toppingedge2sweetpotatoorigin3pepperoniorigin5hawaiianorigin8bulgogigold9sweetpotatogold13shrimpgold14stakegold17pepperonicreamcheese34