Page 26 - Demo

<만족도와재구매의향의포지셔닝맵>설문지에있는13가지의브랜드로포지셔닝맵을만들경우크기가작은집단은너무극단치의값이나오는것으로확인되어임의로8가지브랜드를추출하여포지셔닝맵을만들어보았다8가지브랜드는시장점유율이높거나비교적최근주목받기시작한브랜드들로선정하였다미스터피자는만족도는평균에가까우나재구매의향이매우낮은것으로판단된다브랜드별주고객층(입력)#연령mp_age=mp$cqhidQ3#미스터피자고객의연령대mipi=table(mp_age)···(중략)chung_age=chung$cqhidQ3chung=table(chung_age)age=cbind(mipidominohutpapaalvolobanolimpinachung)age(출력)mipidominohutpapaalvolobanolimpinachung2754178986132510347222726231442513273281810154534169861320994#성별mp_g=mp$cqQ1#미스터피자고객의성별mipi=table(mp_g)26