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BALANCEON : Total Health Care Brand



              KEEP YOUR LIFE BALANCE
              WITH BALANCEON                                               PHYSICAL    HEALTHY    MENTAL














                 BalanceOn
                 BULLSONE, #1 Car Care Solution Provider in Korea, has thriven to establish
                 healthy, safe and joyful car environment for consumers through continuous
                 endeavor and innovation. Starting with the development of premium cushions for healthy and comfortable driving,
                 BalanceOn has solidified its market position by developing and selling a line of products intended for healthier and more
                 comfortable lifestyle.

                 Philosphy
                 The philosophy of BalanceOn is to maintain a correct posture and realize a healthy life through the physical/mental
                 balance. As the best brand for body balance. BalanceOn will continue to provide a new paradigm for healthcare and help
                 consumers live healthy and happy lives.

                 Brand Identity

                 New materials of Vetagel™ were applied to various products (e.g. seat, pillow,
                 topper, mattress, lumbar, etc.), and a Double-layers honeycomb structure
                 designed to optimally distribute body pressure was incorporated. This is the core technology of BalanceOn.
                 The brand mark of BalanceOn where a dual hexagon shape of honeycomb structure was applied as a core BI graphic
                 element has been commonly applied to various packages, advertisements and promotion materials as a consistent graphic
                 identity.
                 Lime green, the main color of BalanceOn, signifies health, balance and energy, and uniformly applies to all brand
                 communication tools.
                 Eco-friendly and healthy image represented by lime green of BalanceOn indicates the integrity of BalanceOn that helps
                 customers enjoy healthier and more energetic lifestyles.

                 Technology
                 MULTI-LAYERS HONEY COMB TECHNOLOGY™ Based on Double-layers Honey Comb Technology™
                 and new materials of Vetagel™, BalanceOn optimally distributes body pressure and accordingly
                 supports smooth blood circulation.
                 In addition, it stimulates the continuous air circulation of a number of interactive Air-cells and air pumping
                 systems, hence maintaining pleasant environment. Through a variety of product line-ups, BalanceOn has
                 treated customers with the concept of “Always Comfortable and Healthy with BalanceOn”.



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