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Prime

LIVING

When Louise (known as Boo) Good was
appointed to head up Savills Super Prime
Lettings department earlier this year it was
just like coming home

aving run a large Knightsbridge
and Chelsea portfolio for 24
years before joining Savills
Kensington in 2013, she certainly
knows the territory.
“It was great to be back in my old
stomping ground, and having a
thorough understanding of the market really
helps us deliver the level service our clients require,”
says Louise. “But we’re also unique in that we’re
part of a network of central London offices,
supported by a global company, which ensures
we always have the best properties and the
best tenants.”
The mother of twin girls, Louise understands
only too well the challenges faced by families
relocating to London. But the real key to her
success, she believes, is that she is able to
offer a boutique service, based on her own 26
years of experience and the experience of her
dedicated team. “Everything we do is bespoke
because every client is different. It’s not always properties rented out at or above £15,000 per wheres. “A lot of our landlords are publicity
about finding somewhere for a family moving week has more than doubled,” says Louise. averse, so we let their properties ‘off-market’
to London on a three-year contract. Sometimes Around 69 per cent of Savills super prime – the only way anyone will hear about them is
clients might already own a London home, lettings in 2013 were to international tenants. by coming and talking to us.”
but need to move out while Much of the demand is “I care very much about finding the right
they’re having it refurbished. “I care very much still driven by Russians, so property for the right tenant,” says Louise.
They might already know it helps that Savills has a “We work with relocation agents and property
the area, or they might about finding the dedicated Russian Desk, finders. We talk regularly to Savills Corporate
know nothing about it at right property for staffed by native speakers, at Services department which specialises in
all. We’re here to help with its London head offices. “As corporate relocation. If the super prime
every aspect.” the right tenant” with Savills other foreign property is out there, we will find it.”
The super prime lettings desks, the Russian desk not
market – defined as properties commanding only speaks the language, but understands
in excess of £4,000 per week, but generally the cultural differences. That’s an enormous
a lot more – is certainly buoyant. “Super advantage, both for us and many of our Louise Good
prime lettings occupies its own micro-market. clients,” says Louise. Director
It wasn’t affected by the general election. In Louise regularly lets some of the finest and Super Prime Lettings
fact, this year we’ve seen an uplift in business most fashionable addresses in London, but lgood@savills.com
of 15 per cent, year-on-year. The number of remains discreet about the whats and the +44 (0)20 7535 2953